The Top Digital Marketing Trends That Are Transforming Businesses

Digital marketing has taken the advertising sector by storm. It has become an indispensable tool in the hands of a marketer to promote its brand’s objectives and lend it a visibility. As we are constantly witnessing advancements in the realms of social media, mobile marketing and user experience, the scope of digital marketing is reaching sky rocketing height. To help businesses stay cognizant of such opportunities, we have enlisted the top trends in digital advertising that will help them capture their online objectives effectively.

The Top Digital Marketing Trends

  • Live video streaming
    Live video streaming gained a lot of momentum in 2016 and continues to see a rapid growth in the present time too. It is an effective tool for a marketer to engage and interact with the customers. The trend of live video streaming gained impetus with video streaming apps like Facebook Live and Periscope which enables users to streamline real time videos to push out messages across social media. This trend s highly prevalent in the digital marketing space and is likely to continue for long.
  • Unique content still rules the digital space
    Every digital marketer will agree that unique and quality content is the ‘king’ in the online world and this tendency in the future as well. When the content stands out in terms of ideas and quality, it ensures that it engages and influences the readers completely.
  • Social influencers are crucial assets for your business
    Social influencers and established bloggers play a very crucial role in building a loyal following and gaining awareness for your brand. With new social media platforms being introduced every now and then, it is not easy to reach the desired audience. However, influencers and bloggers enjoy dedicated followership that captures the community and engages them with their content. Thus, choosing the right people to promote your business can help you reach the target audience and as a result your business will drive towards success.
  • Consumers are hooked to their Mobile phones
    Smart phones have revolutionised the way a consumer communicates and shares information with the world by providing on the go access to vital applications and social media platforms. Mobile phones and tablets have become our constant companions and their dependency continues to rise. It is crucial for the retailers to eye this fact and those who fail to do so will be left behind.
  • Augmented reality is the next big thing
    The immense popularity of Pokemon Go gave the idea to marketers that augmented reality experiments can go a long run. Today, consumers are eager to experience such augmented reality concepts which means that there are plenty of potential wins here for marketers. Get ready to witness more AR related experiments in the times to come.

Are you digitally ready?

As digital technology is becoming more sophisticated with time, the extent to which brands and businesses can engage their consumers is seemingly endless and this is a great opportunity for every digital advertising agency to help their clients get their desired visibility and hold among their clientele.

Approach Towards Nutritional Management

Nutrition research funding is a subject that has been debated for a long time now. Some of the issues that have caused the debate are the susceptibility of the research to biases of various forms such as scientific conferences, government and advisory bodies and beyond. Thanks to all these conflicts, a guideline for nutrition funding has been developed. Bias and financial conflict are some of the issues that have been addressed.

Here are some of the proposed guidelines and principles that have been stipulated. To begin with, there is need to conduct a research that is factual, has objectives and is transparent. In the same breath, it should be in accordance with the principles set for scientific inquiry.

Secondly, the researcher needs to control the research and study design all the aim of remaining relevant to the investigation at hand. Thirdly, the researcher should not accept any offer or remuneration that may result from the project.

In addition, there should be a written agreement stating that the investigative team has the obligation and freedom to publish any findings that can be made within the stipulated time frame. There is also the need to ensure that all publications and presentations are fully signed for the disclosure of all the financial interests.

Lastly, the academic researchers should work hand in hand with research organizations or contract researchers and be precise as they make their affiliation statements. In addition, they are required not to participate in any paid authorship agreements that are undisclosed in any industrial sponsored presentation or publication.

However, these guidelines are proposed and they have not been implemented into law yet. In the event that they are embraced by the researchers, they may change people’s perception of funding of nutrition projects. Some of the benefits include encouraging responsible stewardship and oversight of scientific research by the organizations that are funding.

Nutritional management basically entails offering nutritional options to a group of people or individuals with some concerns of diet by supervising food services. The people in charge of this practice are known as dietary managers. They work in correctional facilities, cafeterias, hospitals, restaurant and long term care facilities. Their main role is implementing meal plans that have been drawn by nutritionists and dietitians. In addition, they are tasked with the responsibility of overlooking other nutrition personnel such as dietary aides and cookies.

The professional requirements of these professionals vary across the globe. However, they share some common characteristics such as attending formal education and an on job experience in nutritional management. Other courses that may qualify one as nutrition manager include food safety and sanitation, food service operations management and human resource management.

Several organizations that deal with matters related to nutrition have been developed over the years. There are several benefits that can be related to following a nutritional plan especially for those with chronic diseases. They include increased tolerance to side effects related to treatment, lowered infection risks, better and faster recovery and one can feel better too. In addition, one can easily maintain their weight and still keep the strength and energy that they previously had.

Want Affordable E-Commerce Solution For Your Business?

E-commerce is a term used to refer to any trading or commercial activity done through the internet. E-commerce covers a wide spectrum of business activity including advertisement, branding, actual selling as well as after sales services. Some businesses are wholly dependent on the internet for all their activities while others only use the internet for some functions. Whether you are looking to start an internet business, or you are already running a business and wish to leverage on the internet, an e-commerce strategy banking on an affordable e-commerce solution is the way to go.

You must have heard the bad stories: how businesses once rushed (and many businesses still do) to develop or buy ecommerce platforms only for them to end up with insignificant growth in sales and a hefty bill for the ecommerce platform. The primary source of this problem was a poor feasibility study or the use of an inappropriate and expensive e-commerce solution. Despite these real risks, the place of the internet in everyday business has moved away from a good to have to a virtual must have. Whether your target market is your neighborhood or it is global, e-commerce is a convenience that more and more customers demand.

In order to launch your ecommerce platform on the best possible footing, it is important that you not only undertake a thorough feasibility study, but that you also pick an e-commerce solution that is technically suitable as well as affordable. The type of e-commerce solution is strongly determined by the nature of the business it is meant to be used for. You will be pleased to know that there several different solutions that you can choose from whatever the niche area of your business.

At the minimum you should go for an e-commerce solution that incorporates an inquiries module (including a customer service chat option), an online shop for your products and a billing solution. More features will usually mean additional cost so be careful not to take up a platform that is too complex for the needs of your business and has modules that you will never need in the short and medium term.

But settling on a good e-commerce solution is just one part of the strategy. You have to set out on an internet marketing drive in order to draw traffic to your website and work to convert as many of these visitors into paying customers.

If your business is best classified as a service oriented business or a consultancy (for instance teaching, an architect, an attorney or an accountant), then one simple approach you can take to launching your ecommerce strategy is having a website or a blog through which you would provide advisory content that you would use to freely deliver value adding information to your existing and potential clientele.

As more and more people recognize your website as an authority in your area and see the consistent quality of the content you churn, they would be more inclined to subscribe to the services available on your website. This same principle can be used even when you deal with goods as opposed to services. Remember that e-commerce, just like any other product delivery channel in a business, is dependent on the strength of your brand. Note that you can shore up your website’s visibility by linking back through social bookmarking sites as well as article hosting websites.